Reach Out to New and Existing Audiences with Messaging Apps…and Grow Your Business!
Looking for a way to reach out to your customers in a way that almost guarantees a response? Text Messaging Apps just might be the answer. Read on to find out if using messaging apps can really help to grow your business.
The ways of email marketing are long gone: People don’t read their mail anymore, just because they know they are going to be overwhelmed by spam and sales propositions.
There is a simple way, though, that you can achieve your objectives of growth, without having to try out anything fancy for your business…An effective way to have the highest open rate for your messages, without having to invest in expensive marketing campaigns and complicated tools.
SMS Marketing is its name and we can help you get started with the best text messaging app around today, and then you'll see your customer list “wake up”!
As more and more brands are looking to target customers on the move and intercept them in their busy and frantic life, SMS is becoming an essential part of marketing. However, few companies feature SMS as a core part of their marketing strategy, and the companies that are trying out other solutions are missing out on this vital communication channel.
When used as means of reaching out to an audience, other messaging apps aren’t as effective as text messaging apps, because not all the recipients have and use the messaging app that the company decides to use. For example, if your marketing strategy relies only on using Whatsapp, then you can only expect to get results from customers that have Whatsapp installed on their phone. What about all your other customers that don't have your chosen messaging app like WhatsApp!
Moreover, apps like these usually require an internet connection, both to receive and to respond to the messages… an internet connection that sometimes isn’t quite there! With text messaging, any and every phone is capable of receiving a text message, regardless of whether they have any apps installed or an internet connection, so you can reach every customer, wherever they are!
Mobile marketing through simple text messages is the most powerful way to strike sales and win the loyalty of customers. Everybody knows the simplest solutions are also the best working ones… and the amazing thing is that it doesn’t require a heavy investment in alternate messaging apps!
The reality is that access to mobile communications is far easier than perceived, and gaining access to mobile consumers can be as simple as sending a personalized, targeted text message.
Engage In A Direct, Immediate Channel.
SMS messaging is one of the most immediate channels available, and with its read rate of over 95%, you can be sure that your message gets read by your customers or subscribers.
Integrate It With Other Channels.
While it is a great standalone channel, SMS also can enhance and support other marketing mediums. You can integrate it into your emails via Zapier, therefore connect it with other apps you may already have! For example, your SMS can remind customers to read an email, be a follow-up SMS, and help increase open rates on your most pivotal offers.
Increase Customer Engagement.
SMS is a great way to enhance how your brand engages with your customers across the entire customer lifecycle. Moreover, while other strategies may feel invasive to your audience, texts are never perceived like that!